Abletu Pawtnership Programme

What we offer you:

  1. Personalised Discount Code: We provide you with a unique discount code that gives your followers a discount of 10%-15% off, making it easier to track your conversions.
  2. Free Product: We will send you product monthly/bi-monthly for free to use and sharing with your audience.
  3. Bonuses/Incentives: Additional rewards are available for for top-performing affiliates/dogs (e.g., kick-back rates, additional free products, or special features).
  4. Performance Insights: We offer regular updates on how your code/link is performing, fostering trust and engagement. We inform you on your monthly kick-back amount and issue a date of payment to your bank.

 

Content Creation and how to capture it:

When onboarded and you have received your code - we request that over the course of the month you send 10+ images and 5+ videos, as well as one fully edited tiktok/instagram-style video

Please follow the below steps to ensure consistent branding, product placement and aesthetic when creating video content:

  1. Opening & First Impressions: First and foremost - show your dog, this will engage the audience. Then show your dogs reacting positively to your product (sniffing the pouch and the dog’s excitement to try it. etc) 
  2. Before Scenario: Capture a dog’s skin or behaviour issues before trying the product.



  3. Routine Integration: Demonstrate how the product fits seamlessly into daily routines, such as meal prep, walks etc.
  4. Common Challenges: Showcase relatable scenarios like “constantly itching themselves, I tried flea treatment but it wasn't fleas” - "My dog loves chasing the ball in the park, I didn't want to stop taking her on the grass! I needed to find a solution"- "I work in an office so I cant bring him with me" 

  5. Owner Testimonial: Let the influencer (human) share their experience using the product for the dog talking to the camera, explaining how it has helped their dog and their thoughts on the product.


  6. The results: Show a before and after using the product. e.g show your dog feeling nervous because of fireworks/loud noises then another of them looking happy.
  7. Happy ever after
    To conclude the video show your dog happy and content, this is your chance to really showcase their personality! Whether it is excited, loving, a funny face they pull or them having a great time.



    Trending Sounds/Challenges: Participate in popular TikTok/Instagram trends, using trending audio to create viral appeal. Think fun, quirky clips about how "one scoop a day" keeps the issue anxiety away!

 

Content Deliverables

Product USP Framing in Videos/ Tone of voice:

  • Focus on natural ingredients, ease of use, and positive effects (e.g., "My dog was anxious, but now they’re relaxed and playful").
  • Highlight the product’s flavour and how dogs love it, e.g., “My picky eater can’t resist this!”
  • Emphasise the product’s role in improving the bond between dogs and their owners by promoting calm, joyful moments or how they aren’t itching all of the time now.
  • Use captions like:
    • “Help your dog stay calm, naturally.”
    • “A scoop a day helps keep the separation anxiety away!”
    • “Say goodbye to anxious moments.”
    • “Happy dog = happy life.”
    • “A comfortable dog is a happy dog.”

 
We may request usage rights to some of the images posted currently on the owners feed.

 

Affiliate Code Usage:

  • We encourage affiliates to mention the discount code verbally and overlayed in type on videos and include it in their post captions. 

 

Example:
“Use my code “TOBYTHECOCKER10” at checkout to get 10% off your first order of [Product Name]!”

B. Link in Bio or Swipe Up:

  • For Instagram (or TikTok accounts with links), provide your followers with an affiliate link that directs users to the Abletu online shop with discount code applied.
  • Additionally, you should include the link in your bio or on Linktree-type services, especially if they don’t have access to Instagram’s swipe-up feature. Making the checkout process with your code as easy as possible improves the chances of a conversion and commission kick-back. If one of your followers has to take two many steps to use your code they will lose interest.